Leading soft drink brand, Pepsi Nigeria, has announced that legendary afrobeat artiste, Lagbaja, and popular singer, Rema, will be bringing to live its Confam Gbedu experience at the eighth Africa Magic Viewer’s Choice Awards for a first of its kind joint performance.
In a statement sent to Sunday Scoop, Pepsi announced that the star artistes will be live at the show which will hold on May 14, 2022.
The General Manager, Marketing, Seven-Up Bottling Company, Segun Ogunleye, expressed his delight at Pepsi’s involvement in the AMVCA, which he said is an extension of the brand’s passion point, adding that Pepsi is passionate about the promotion of Nigerian pop culture by creating memorable and unforgettable experiences.
He said, “The AMVCA celebrates outstanding achievements in the continent’s film industry. On our part, we see the partnership with the AMVCA as an opportunity to celebrate our sterling performers in entertainment by providing our consumers and the public with an experience they won’t forget.”
The soft drink company will also be showcasing its collections at the fashion show event scheduled for the second day of the eight-day film festival. It added that it will be on hand to provide premium refreshment throughout the line-up of activities for the AMVCA.
Pepsi also announced that it will be rewarding the winner of the Best Soundtrack Category with a cash prize of N1m as a way of supporting not only musical artistes, but also, sound professionals in the film industry.