Chike, Teni, and Fola have been announced as the headline performers for the first-ever Rewards Festival, an innovative event designed to celebrate brand loyalty and customer engagement.
The festival, organised by Bvndle Loyalty, a pioneering investee company of VFD Group, was officially unveiled at a recent launch event in Lagos.
Scheduled for December 8–9, 2025, the two-day event will take place at the Landmark Event Centre on Victoria Island.
According to the organisers, the festival aims to fundamentally reimagine customer appreciation by creating a powerful ecosystem where loyalty is not just recognised, but actively nurtured, rewarded, and celebrated.
The goal is to bridge the connection between people and the brands they love in a dynamic and immersive environment.
The event will commence with a series of intellectual and engaging activities, including fireside chats, thought leadership sessions, and brand showcases from key partners such as VBank, UBA, Konga, Purple, NGX, and PWC.
Attendees can also look forward to daily raffles, brand challenges, and exciting giveaways throughout the festival.
The festivities will culminate in a grand ‘Rewards Concert,’ featuring electrifying performances from the headliners Chike, Teni, and Fola, with additional sets from Mavo and Dope Caesar.
Ikechukwu Nwaguru, the managing director at Bvndle Loyalty Limited, framed the festival as a movement. He described loyalty as a vital relationship, emphasising that the event is designed to celebrate this bond “in full colour”.
“For customers that come in here, as soon as it is a celebration of them, it just gets them to understand and appreciate that they are safe, that they are valued, that their institutions are secure, and that their businesses are great,” he said.
“We celebrate it at the front gates, at financial institutions very invested in financial institutions. I think that businesses are going to be like arrowhead players.
“How does this move us? And then, how does it move us as we increase the professional aspect? How do we create opportunities for people to be part of that? Which is also very, very important. I think that is what the festival is going to expose. This is what the festival is trying to achieve.”
