Ayra Starr's 'Heaven Baby' Dominates Charts, Demands Global Label Push
Nigerian music sensation Ayra Starr's latest single, 'Heaven Baby,' is shattering global streaming records and climbing charts worldwide, from Nigeria to the UK and Germany. Despite its undeniable viral success and international appeal, industry observers note a surprising lack of a full-scale marketing push from her labels. This song is poised to be a major global crossover, showcasing the potent power of Afrobeats on the world stage.
Ten days into the life of Ayra Starr's Heaven Baby, the song has done nearly everything a global crossover single is supposed to do on its own. Since Ayra Starr dropped her third album Starrgirl on August 14, the ZAYN-assisted duet has climbed to No. 2 on Apple Music Nigeria and
This story was sourced from NotJustOk and rewritten in SEVA editorial voice. Read the full original at the source.